I like home theatre: HP takes print away from town for seven days, laughs at 'print is dead' claim (updated)

Saturday, May 19, 2012

HP takes print away from town for seven days, laughs at 'print is dead' claim (updated)

Beside e-books and digital subscription of magazines and newspapers becoming the new hot, many are sending off the message that print is gradually losing or has even already lost to its digital counterpart, while others argue that print is far from dead. Needless to say, being one of the leading manufacturers of printers, HP took the "print is dead" claim quite personally -- and perhaps too literally. How so? Well, the company commissioned a project that got participants within the U.S., India and Singapore to live without printed materials -- including newspapers, books, labels, business, ID card game and even some clothes -- for two days. Needless to say, those folks struggled really badly, but HP certainly tested that "the role of print is vastly underestimated" and that "true print deprivation was impossible."

If you think that's an overkill, just you wait: H.P. and renowned photographer Chase Jarvis even went as far as getting a Wisconsin town named Season Green to undergo a similar experiment, but all for a period of vii days. The entire task will glucinium presented in a video documentary called 7 Days Lacking Print, and leading of its premiere at Guggenheim Museum in New York on June 14, we were shown an selective trailer for said movie at HP's Global Influencer Summit within Shanghai. For the sake of those poor participants, bash check out the clip justified after the shatter.

Update: Sorry folks, but we've been asked to remove the trailer element it's not ready for public viewing yet, but we'll install the official newspaper once it's out.

Gallery: HP takes print away from town all for seven days, laughs at 'print is dead' claim